Two men wearing Route 44 t-shirts in an urban setting

Who we are.

A bit about us

Our story

Not In Service started with a simple passion.

A love for graphic design and a wish to display it through clothing that anyone and everyone can wear.

 This soon grew into an appreciation of the culture that it was born in, Australia.

But soon the question was asked..

Is there a brand that represents Australia but aslo looks apealing?

The answer was no. And thats when Not In Service was born. A means by creating clothing that in't just..

Any old jumper 

Or a shirt with a few words 

But a garment picked becasue of the quality of its feel and to suit the feelings of our people, Australians. To appreciate and be able to wear merch without the crappy basic designs.

A purpose that we can all get behind and love for what it is, an appreciation for those special moments we have everyday. That we don't know we are having.

Kept simple. Minimalist. For anyone to enjoy

That represents a culture.

 

Notinservice.